NICK CIRMO – President

Since 1989, Nick Cirmo has been a leader in the the highly specialized world of D2C marketing. As President of 440 Group, Nick brings to the industry a wealth of hands-on experience in direct response marketing and distribution. After the success of his first long-form DRTV infomercial in 1990, Nick saw the tremendous potential of direct response. With combined client sales and donations exceeding $340 million, Nick has written over 400 commercials, scripts, and call-to-action offers and assisted with the development of over 150 direct-to-consumer products and services. In addition, he has extensive experience with production, script writing, telemarketing, order taking, payment processing, fulfillment systems and international distribution into over 80 countries worldwide.

Nick provides comprehensive market planning and execution to a wide range of U.S. and international products and services offered through television, direct mail, radio, print and web. Through 440 Group, he provides extensive D2C management and analysis in addition to vendor selection, and new product development for clients including: Athletic Greens, Eureka Vacuum, Braun Consumer Products, Smith & Wollensky, Pez Candy, Pure Sleep Stop Snoring, FirmaLift Skin Care, Bloomberg Radio, BioSlim Weight Loss, LandRider Exercise, ETF Trend Trading, Icon Modeling NYC, WordSmart Vocabulary by Alex Trebek and as U.S. Marketing Management for Oak Lawn Marketing of Japan. His non-­profit clients include Family Research Council, Alliance for Marriage, WIZO, Reel to Real Ministries and the International Hope Project.

Nick has also hosted several successful DRTV shows using both interview format and as ‘Chef Nick.’ He is one of the most respected and innovative people in D2C marketing and a sought‐after speaker delivering presentations on effective direct marketing in the U.S. and internationally.