NICK CIRMO – PRESIDENT

Nick Cirmo has 28 years of success in the highly specialized world of direct response marketing. As President of 440 Group, Nick brings to the industry a wealth of hands-on experience in direct response marketing and advertising. After the success of his first long-form DRTV infomercial in 1990, Nick saw the tremendous potential of direct response. With combined client sales and donations exceeding $340 million, Nick has written over 400 commercials, scripts, and call-to-action offers and assisted with the development of over 150 direct-to-consumer products and services. In addition, he has extensive experience with production, script writing, telemarketing, order taking, payment processing and fulfillment systems.

Nick provides comprehensive market planning and execution to a wide range of products and services offered through television, direct mail, radio, print and web. Through the 440 Group, he provides detailed campaign management and analysis in addition to vendor selection, new product development, and extensive teleservice administration for clients including: Athletic Greens, Eureka Vacuum, Braun Consumer Products, Smith & Wollensky, Pez Candy, Pure Sleep Stop Snoring, FirmaLift Skin Care, Bloomberg Radio, BioSlim Weight Loss, LandRider Exercise, ETF Trend Trading, Icon Modeling NYC, WordSmart Vocabulary by Alex Trebek and as U.S. Marketing Management for Oak Lawn Marketing of Japan. His non-­profit clients include Family Research Council, Alliance for Marriage, WIZO, Reel to Real Ministries and the International Hope Project.

Nick has also hosted several successful DRTV shows using both interview format and as ‘Chef Nick.’ He is one of the most respected and innovative people in direct response marketing and a sought‐after speaker delivering presentations on effective direct marketing in the U.S. and abroad.